Senior Digital Marketing Specialist

Job Summary

Focusing on the execution and optimization of digital marketing initiatives, the remote Senior Digital Marketing Specialist will manage email and SMS campaigns, collaborate with the CRM Marketing Manager, and contribute to automated marketing workflows.

Key responsibilities

• Executing and developing email and SMS campaigns daily
• Collaborating with the CRM Marketing Manager to align digital marketing strategies with business goals
• Optimizing digital marketing efforts based on performance metrics and analytical insights

Required qualifications

• 2-3 years of experience in digital marketing, focusing on email, SMS, and app push campaigns
• Familiarity with enterprise-level ESPs and digital marketing tools
• Experience with automated marketing workflows and dynamic content
• Good understanding of HTML, CSS, and responsive design principles
• Proficiency in analyzing digital marketing metrics and translating data into actionable insights