Senior Digital Marketing Specialist

Job Summary

To develop and lead performance-driven content strategies, the full-time Senior Digital Marketing Specialist will oversee project planning and execution of content programs focused on lead generation and brand awareness in a fully remote environment.

Key responsibilities

• Collaborate with marketing teams to refine content strategies based on performance insights and audience targeting data
• Evaluate content performance and identify optimization opportunities in partnership with SEO and paid media stakeholders
• Develop content marketing deliverables, including ad copy and landing pages, while ensuring messaging consistency across channels

Required qualifications

• Bachelor's degree or higher
• 3+ years of experience in content creation, editing, or digital marketing roles
• Strong project management skills
• Experience using digital performance insights to inform content decisions
• Ability to work collaboratively in a cross-functional team environment