Senior Digital Marketing Specialist

Job Summary

As a Senior Digital Marketing Specialist, this full-time remote position will manage and optimize paid media campaigns across various platforms, lead client growth strategies, and mentor team members while driving performance excellence.

Key responsibilities:

• Develop, launch, manage, and optimize paid media campaigns across search, social, display, video, and programmatic platforms
• Analyze campaign performance to identify optimization opportunities and improve key metrics
• Mentor team members and contribute to the development of standard operating procedures and workflow improvements

Required qualifications:

• 4-6+ years of hands-on experience managing paid media campaigns across platforms such as Google Ads, Meta, and LinkedIn
• Advanced understanding of campaign strategy, audience targeting, and optimization techniques
• Strong analytical skills with the ability to interpret performance data and develop actionable recommendations
• Experience with campaign tracking, Google Tag Manager, and troubleshooting data collection issues
• Bachelor's degree in Finance, Marketing, Advertising, Business, Communications, or a related field