Job Summary

A business solutions company in the insurance industry is looking for a Senior Digital Marketing Specialist.

Position Responsibilities

• Utilize Marketo, Google Analytics, LinkedIn, and Salesforce to build and report performance of advertising and email campaigns
• Develop landing pages and forms on Marketo for smooth execution of digital campaigns
• Research trends and make recommendations to improve digital marketing campaigns

Qualifications

• A bachelor's degree in digital marketing, marketing, or related field required
• 3+ years of experience in Digital Marketing and/or Marketing Communications is required
• 3+ years of experience working with Marketo platform, Google Analytics, Google Adwords, LinkedIn and Search Engine Optimization (SEO) is required
• 2+ years of experience with CRM Marketing tools such as Salesforce or Marketo is required
• Solid understanding of marketing campaign elements, production timelines, understand how to interpret and adhere to brand guidelines