Senior Digital Marketing Strategist

Job Summary

A company is looking for a Senior Digital Marketing Strategist to lead and evolve digital marketing initiatives across the customer journey.

Key Responsibilities

• Lead and evolve SEO strategy, focusing on traditional and AI-driven platforms
• Drive full-funnel conversion rate optimization projects including A/B testing and UX improvements
• Create and optimize user-centric journeys, collaborating with cross-functional teams

Required Qualifications

• 6+ years of experience in digital marketing with proven results
• Deep expertise in SEO and ability to execute strategies using relevant tools
• Understanding of AI's impact on search behavior and AEO strategy
• Experience in driving CRO tactics using analytics and A/B testing tools
• Strong background in website strategy and UX project management