Senior Digital Marketing Strategist

Job Summary

A company is looking for a Senior Digital Marketing Specialist.

Key Responsibilities

• Develop and execute patient-centered digital content strategies aligned with brand voice and organizational goals
• Drive improvements in the digital patient journey through enhancements to content, architecture, and usability
• Manage external agency partnerships and mentor junior digital team members to foster a culture of learning and accountability

Required Qualifications

• Bachelor's degree in marketing, communications, digital media, or a related field
• At least 1 year of experience in digital marketing with a proven track record of multi-channel campaigns
• Preferred experience in agency or healthcare settings
• Familiarity with project management tools like Asana
• Experience in managing paid media campaigns and optimizing website content