Senior Digital Measurement Strategist

Job Summary

To support the ecommerce business, the remote Senior Digital Measurement Strategist will manage digital measurement governance, analytics implementation, and data quality efforts, ensuring compliance with privacy requirements and delivering actionable business insights.

Key Responsibilities

• Own measurement strategy, governance standards, and implementation best practices while partnering with cross-functional teams
• Maintain Google Tag Manager implementations and design data layer architecture to support analytics and marketing use cases
• Serve as the steward of analytics data quality, conducting audits and developing monitoring processes to ensure tracking accuracy

Required Qualifications

• Advanced experience with GA4 and Google Tag Manager
• Experience with server-side tagging and data layer design
• Knowledge of consent management platforms and privacy regulations
• Strong understanding of JavaScript and web technologies
• Experience troubleshooting analytics and marketing technology implementations