Senior Digital Media Buyer

Job Summary

A company is looking for a Senior Digital Media Buyer for YouTube.

Key Responsibilities:

• Developing, deploying, and optimizing lead generation and customer acquisition campaigns across diverse platforms
• Utilizing performance metrics to fine-tune campaigns and make data-driven tactical decisions
• Scaling ad spend strategically, boosting conversion performance, and identifying growth opportunities

Required Qualifications:

• 5-7+ years of hands-on experience in managing and optimizing digital advertising campaigns
• Proven track record of profitably managing and scaling digital direct response ad campaigns
• Specialization in lead generation, preferably in high-ticket, financial, debt, home services, health & wellness offers
• Keen understanding of CPA, conversion goals, and achieving objectives
• Proficiency in Google Analytics and preferably some knowledge of SEO and search marketing