Senior Digital Optimization Analyst

Job Summary

A company is looking for a Senior Analyst, Digital Optimization.

Key Responsibilities

• Design and implement A/B and multivariate tests across digital platforms and marketing channels
• Manage testing calendar, status reports, and dashboards, ensuring communication with stakeholders
• Analyze data to identify optimization opportunities and support personalization efforts across customer journeys

Required Qualifications

• 2-3 years of digital analytics or optimization experience
• Bachelor's degree required
• Experience with A/B and multivariate testing
• Hands-on experience with digital analytics platforms, preferably Adobe Analytics and Adobe Target
• Demonstrated success in improving user experiences and KPIs through testing and personalization