Senior Digital Strategist

Job Summary

To strategically oversee the execution of paid search, display, streaming, and paid social media campaigns, the remote Senior Digital Strategist will manage complex digital strategies for higher education clients, ensuring effective campaign execution and client relationship management.

Key responsibilities

• Architect and manage integrated digital strategies aligned with clients' marketing goals and objectives
• Provide in-depth reporting and analysis using Google Analytics and other tools to identify trends and optimize campaigns
• Foster strong client-agency relationships through regular strategy calls and expert advice on best practices

Required qualifications

• Bachelor's degree required; Marketing/Advertising major preferred
• 2+ years of experience in digital media planning and execution of marketing campaigns
• Proficiency in data visualization tools such as Google Looker Studio and Google Analytics
• Direct experience with Google Ads, Meta Ads Manager, and other digital platforms required
• Some management experience preferred; relevant certifications a plus