Senior Direct IO Manager

Job Summary

A company is looking for a Senior Direct IO Manager to lead digital-first media planning and activation.

Key Responsibilities

• Lead strategy, planning, and activation across direct digital partnerships and campaigns
• Drive innovation in partnerships and measurement solutions to enhance client growth
• Shape strategy and client leadership while ensuring operational excellence and collaboration across teams

Required Qualifications

• 3+ years of media planning and buying experience with a focus on digital partnerships
• Proven ability to execute large-scale publisher-direct programs
• Strong understanding of digital media channels including display and video
• Familiarity with programmatic strategies and their integration with direct media
• Experience in developing processes to improve operational efficiencies