Senior Direct IO Manager

Job Summary

Leading digital-first media planning and activation, the full-time Senior Direct IO Manager will drive integrated display and video strategies, oversee innovative digital activations, and guide traditional media executions while working remotely.

Key responsibilities

• Manage end-to-end strategy, planning, and activation across direct digital partnerships, including high-profile campaigns and custom content integrations
• Drive modern partnership innovation by identifying non-standard digital opportunities and championing advanced measurement adoption
• Shape strategy and client leadership by building a deep understanding of client business goals and leading the full RFP process

Required qualifications

• 3+ years of media planning & buying experience with a focus on premium digital partnerships and custom activations
• Proven ability to execute large-scale, publisher-direct programs, including brief development and negotiation
• Strong understanding of digital media channels across display, video, social, and branded content
• Familiarity with programmatic media and its intersection with direct strategies
• Experience developing processes to elevate operational efficiencies