Senior Direct Mail Analyst

Job Summary

Driving new-to-file and participant growth, the full-time Senior Direct Mail Analyst will manage the end-to-end direct mail acquisition strategy, including audience development, vendor execution, and performance measurement in a remote work environment.

Key responsibilities

• Own the direct mail acquisition strategy, including circulation planning and audience segmentation
• Manage relationships with vendors to ensure effective execution of direct mail campaigns
• Develop reporting and insights to optimize campaign performance and budget allocation

Required qualifications

• Bachelor's degree in a quantitative field such as marketing, business, or economics
• 4+ years of direct response marketing experience, particularly in direct mail acquisition
• Proven experience managing end-to-end campaign execution and performance optimization
• Strong understanding of direct mail economics, including CPA and ROI measurement
• Advanced Excel skills and familiarity with marketing intelligence tools