Senior Direct Marketing Strategist

Job Summary

A company is looking for a Senior Direct Marketing Strategist to onboard and support clients using Direct Marketing Services while serving as a strategic expert in lifecycle marketing.

Key Responsibilities

• Lead the strategy, development, and optimization of multi-channel campaigns, including segmentation and performance best practices
• Partner with internal teams to guide messaging, targeting, and design of campaigns to align with client objectives
• Track and analyze campaign performance metrics and provide insights for continuous improvement

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field or equivalent experience
• 4+ years of experience in direct or lifecycle marketing with proven ability to manage multi-channel campaigns
• Strong proficiency with marketing automation tools, such as ServiceTitan Marketing Pro
• Analytical, data-driven approach with experience using performance metrics to recommend improvements
• Client-centric mindset with the ability to operate independently and support teammates