Senior Direct Marketing Strategist

Job Summary

A company is looking for a Senior Direct Marketing Strategist to onboard and support clients using Direct Marketing Services while serving as a strategic expert in lifecycle marketing.

Key Responsibilities

• Lead the strategy, development, and optimization of multi-channel campaigns including email, SMS, and direct mail
• Track and analyze campaign performance metrics and provide insights to leadership
• Serve as the go-to expert for complex lifecycle marketing challenges and support junior team members

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field or equivalent experience
• 4+ years of experience in direct or lifecycle marketing with a proven ability to manage multi-channel campaigns
• Strong proficiency with marketing automation tools, including ServiceTitan Marketing Pro or similar platforms
• Analytical, data-driven approach to identify trends and recommend improvements
• Ability to operate independently and make informed recommendations without formal leadership responsibilities