Senior Direct Marketing Strategist

Job Summary

To support client success in direct marketing, the full-time Senior Direct Marketing Strategist will onboard clients, optimize multi-channel campaigns, and provide strategic guidance on lifecycle and email marketing in a remote setting.

Key responsibilities

• Lead the strategy, development, and optimization of multi-channel campaigns, including segmentation and A/B testing
• Partner with internal teams to ensure campaign messaging and design align with client objectives
• Track and analyze campaign performance metrics, providing insights and recommendations for continuous improvement

Required qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
• 4+ years of experience in direct or lifecycle marketing with a focus on multi-channel campaigns
• Strong proficiency with marketing automation tools, such as ServiceTitan Marketing Pro
• Analytical approach with experience using performance metrics to identify trends and recommend improvements
• Exceptional written and verbal communication skills, including strong editing capabilities