Senior Direct Response Copywriter

Job Summary

Seeking a strategic Senior Direct Response Copywriter for a remote freelance opportunity, the ideal candidate will write digital and print advertising focused on delivering measurable business results while collaborating with channel leads and the Direct Response Copy Lead.

Key responsibilities:

• Collaborate with channel leads to analyze consumer data and KPIs to optimize creative for performance ad campaigns
• Establish an authentic fan-to-fan tone in performance marketing strategies and execution
• Create effective performance marketing content across various platforms including Paid Social, Landing Pages, and Direct Mail

Required qualifications:

• 5+ years of relevant performance marketing experience
• Experience in sports or iGaming advertising
• Strong understanding of effective communication within limited real estate
• Ability to thrive in a fast-paced environment and manage pressure
• Willingness to take on a variety of tasks, both large and small