Senior Director Health Services Marketing

Job Summary

Leading the strategy and execution of acquisition marketing programs, the full-time Senior Director Health Services Marketing will serve as a strategic representative for the Communications, Marketing & Customer Experience department, engaging with Health Services segment leaders to address business challenges and mobilize integrated solutions.

Key Responsibilities:

• Serve as the senior CMX presence in segment leadership meetings, translating business needs into actionable marketing strategies
• Develop and lead comprehensive acquisition marketing strategies aligned with growth targets across various health segments
• Oversee agent connection programs and local market development initiatives to enhance campaign effectiveness and support underperforming markets

Required Qualifications:

• 10+ years of experience in progressive marketing and communications roles
• 5+ years of direct supervisory or management experience
• Demonstrated ability to operate as a senior representative in a complex, matrixed organization
• Deep expertise in integrated acquisition marketing strategy, including campaign planning and audience segmentation
• Proven experience in overseeing creative and communications development in a regulated industry