Senior Director, Integrated Marketing

Job Summary

A company is looking for a Senior Director, Integrated Marketing.

Key Responsibilities

• Define and implement integrated go-to-market (GTM) strategy to drive customer growth and acquisition
• Develop messaging frameworks and acquisition on-ramps for new customers across various categories
• Manage the portfolio of campaigns and seasonal moments, ensuring alignment with acquisition priorities

Required Qualifications

• 12+ years of experience in integrated marketing, GTM strategy, or growth marketing
• Proven success in driving new customer acquisition and growth through strategic messaging
• Strong ability to influence cross-functional teams without direct ownership
• Knowledge of brand marketing, performance marketing, and eCommerce integration
• Data-driven decision maker with strong analytical skills