Senior Director Lifecycle Marketing

Job Summary

A company is looking for a Senior Director Lifecycle Marketing responsible for enhancing financial outcomes for workplace participants through effective marketing strategies.

Key Responsibilities

• Define and lead the workplace participant lifecycle marketing strategy to improve financial outcomes
• Design lifecycle journeys for participants across key workplace moments such as onboarding and retirement readiness
• Build and develop a high-performing lifecycle marketing team while fostering a collaborative culture

Required Qualifications

• 15+ years of experience in lifecycle, CRM, or engagement marketing with leadership responsibility
• Proven experience within the workplace benefits or retirement industry
• Strong understanding of plan sponsor dynamics and participant communications
• Experience leading engagement strategies in a regulated financial services environment
• Familiarity with modern marketing automation and CRM platforms