Senior Director of B2B Media Strategy

Job Summary

Leading enterprise and growth-stage clients, the full-time Senior Director of B2B Media Strategy will develop integrated go-to-market strategies that align media, operations, and revenue, while working remotely to drive measurable marketing outcomes.

Key responsibilities

• Design and implement integrated B2B media strategies across various channels to enhance pipeline and revenue performance
• Conduct operational assessments and provide consulting on martech, adtech, and datatech solutions to optimize efficiency and ROI
• Align sales and marketing strategies to accelerate impression-to-revenue velocity and ensure effective messaging to target audiences

Required qualifications

• 6-8 years of experience in planning and optimizing multi-channel B2B media campaigns
• Proven expertise in analytics tools, ad platforms, and audience segmentation strategies
• Deep knowledge of CRM systems and marketing automation platforms, including hands-on configuration experience
• Strong analytical skills to interpret performance data and drive optimizations
• Experience in assessing and improving sales and marketing alignment using structured frameworks