Senior Director of Brand Experience

Job Summary

A company is looking for a Senior Director of Brand & Experience to lead brand narrative and experience across various audiences.

Key Responsibilities

• Own and develop the master narrative and brand experience, ensuring consistency across all channels
• Implement visual persuasion strategies and oversee design principles for effective communication
• Utilize AI for personalized marketing assets and run experiments to optimize audience engagement

Required Qualifications

• 10+ years of experience in brand, narrative, or experience roles at high-growth companies
• Deep understanding of human psychology and persuasion techniques
• Hands-on experience with AI in marketing asset creation and personalization
• Proven ability to conduct rapid experiments and analyze results
• Experience in B2C, B2B, and B2B2C environments