Senior Director of Brand Marketing

Job Summary

Leading the marketing for Yahoo consumer products, the full-time Senior Director of Brand Marketing will develop positioning and go-to-market strategies, execute integrated campaigns, and build a high-performing team while driving brand growth and consumer engagement.

Key responsibilities

• Develop positioning, messaging, and value proposition frameworks to communicate customer benefits and market differentiation
• Lead integrated marketing programs that connect product value to Yahoo's broader brand narrative and execute full-funnel campaigns
• Coach and develop a growing team while establishing scalable planning processes to improve execution and marketing effectiveness

Required qualifications

• 12+ years of experience in product marketing, integrated marketing, or brand marketing
• Proven experience in developing positioning and go-to-market strategies for consumer-facing products
• Strong foundation in product marketing with the ability to translate complex product value into compelling narratives
• Experience leading integrated marketing programs that drive measurable business outcomes
• Demonstrated ability to lead and mentor high-performing teams while fostering collaboration and accountability