Senior Director of Brand Strategy

Job Summary

A company is looking for a Senior Director, Brand Strategy.

Key Responsibilities

• Lead the implementation and oversight of brand strategy to strengthen brand equity and market leadership
• Develop and execute campaigns to enhance visibility and engagement with target audiences
• Define and lead the framework to monitor brand health through KPIs and market share analysis

Required Qualifications

• Bachelor's degree in marketing, Business Administration, Communications, or a related field
• Minimum 15 years of experience in brand management or strategic marketing, ideally in healthcare or biotech
• Proven success in developing and executing brand strategies and omni-channel campaigns
• Minimum 5 years of people management experience
• Advanced degree or relevant experience in Brand Management or Marketing is a plus