Senior Director of Brand Strategy

Job Summary

Leading the brand repositioning efforts, the full-time salaried Senior Director of Brand Strategy will oversee the consolidation of sub-brands, develop storytelling architecture, and enhance organic content strategies to strengthen emotional connections with educators and students.

Key Responsibilities

• Lead the end-to-end repositioning of the brand across various educational sectors
• Build and own the organic content strategy to serve as a long-term brand-building asset
• Serve as the internal brand guardian and develop cross-functional team leadership

Required Qualifications

• 8-12 years of brand strategy and marketing experience in education, travel, or consumer brands
• Proven track record in leading brand repositioning or relaunch efforts
• Experience managing brand architecture in a multi-product or multi-brand organization
• Strong storytelling instincts with the ability to provide decisive creative direction
• Demonstrated ability to lead cross-functional teams and manage external agencies