Senior Director of Brand Strategy

Job Summary

Leading the development of Babylist's brand architecture, the full-time Senior Director of Brand Strategy will manage brand positioning, visual identity, and creative output while overseeing the creative studio and partnership marketing efforts in a remote environment.

Key responsibilities

• Own and shape Babylist's brand positioning and visual identity system, ensuring alignment across all functions
• Lead the creative studio, directing design for brand campaigns, digital content, and high-production video projects
• Collaborate with cross-functional teams, including Product Design and Content, to integrate brand systems and enhance customer experiences

Required qualifications

• Proven experience in building and scaling a brand system beyond just visual elements
• Strong background in campaign concepting and execution across multiple channels
• Experience leading creative production, including photography and video, with a focus on high-quality output
• Demonstrated ability to manage partner or co-marketing programs while maintaining brand integrity
• Familiarity with AI tools and their application in enhancing brand strategy and creative processes