Senior Director of Consumer Insights
Job Summary
Leading the consumer and market insights function, the remote Senior Director of Consumer Insights will manage a comprehensive insights strategy, synthesizing research and data to inform product and marketing strategies while collaborating closely with the Executive Management Team during a critical growth phase.
Key Responsibilities
- Own the end-to-end consumer insights strategy, synthesizing primary research and transactional data into actionable recommendations
- Establish a consumer learning agenda that prioritizes strategic questions facing the business
- Develop segmentation models and customer journey maps to inform targeting and experience design
Required Qualifications
- Bachelor's degree in marketing, Statistics, Psychology, Business, or related field; advanced degree a plus
- 8+ years of consumer/market research or insights experience, with at least 3 years in a leadership role
- Strong quantitative skills, including experience with survey design and statistical analysis
- Experience translating research into actionable business recommendations for senior leadership
- Familiarity with behavioral/transactional data analysis in addition to traditional survey-based research
Complete Job Description
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