Senior Director of Consumer Marketing

Job Summary

To redefine how people think about helping and community, the full-time remote Senior Director of Consumer Marketing will manage GoFundMe's consumer marketing strategy, develop brand positioning, and lead integrated marketing campaigns that inspire participation and emotional connection.

Key responsibilities

• Define and execute consumer marketing strategies to enhance brand awareness and engagement
• Champion GoFundMe's brand positioning and develop marketing programs that expand the concept of helping beyond emergencies
• Lead integrated marketing campaigns across various channels while identifying cultural moments to increase brand relevance

Required qualifications

• 12+ years of experience in consumer, brand, or integrated marketing for consumer-facing organizations
• Proven success in building brands that achieve cultural relevance and business growth
• Deep expertise in brand strategy, audience engagement, and storytelling
• Experience leading large-scale integrated campaigns across multiple channels
• Strong analytical capabilities with a data-informed decision-making approach