Senior Director of Creative Strategy

Job Summary

A company is looking for a Senior Director of Performance Creative Strategy.

Key Responsibilities

• Define and evolve the creative direction across all paid platforms
• Lead performance creative strategy by developing testing hypotheses and creative roadmaps
• Oversee creator content alignment and ensure output meets performance creative strategy

Required Qualifications

• 8-12+ years in creative strategy and/or performance marketing
• Experience in DTC or CPG
• Deep understanding of paid creative systems
• Data-fluent and commercially minded
• Exceptional taste and pattern recognition