Senior Director of CRO Strategy

Job Summary

Building and leading the CRO function, the full-time Senior Director of CRO Strategy will manage onsite optimization and landing page strategies, working closely with clients and cross-functional teams to enhance conversion rates and drive revenue growth.

Key responsibilities

• Own strategy and execution for site-wide conversion rate optimization and landing page development
• Establish processes, templates, and workflows to scale the CRO function while maintaining quality
• Collaborate with leadership and cross-functional teams to assess client needs and drive revenue growth

Required qualifications

• 7+ years of relevant experience in CRO, ecommerce growth, or performance marketing, preferably in an agency or DTC environment
• Proven experience building a function or team from the ground up
• Hands-on experience with landing page and paid funnel optimization using tools like Replo or Unbounce
• Strong familiarity with ecommerce platforms such as Shopify and WordPress
• Data-driven approach to testing and reporting, with strong project management skills