Senior Director of Customer Growth

Job Summary

A company is looking for a Senior Director, Customer Growth & Segmentation.

Key Responsibilities

• Develop and implement a comprehensive segmentation framework for customer acquisition and retention
• Create segment-specific growth strategies and retention programs to enhance customer engagement
• Establish data infrastructure and testing frameworks to optimize lifecycle performance across customer segments

Required Qualifications

• Bachelor's degree in marketing, communications, analytics, or related field, or equivalent experience
• Minimum of 6 years of management experience in relevant fields
• Proven success in customer segmentation, particularly in insurance-based or similar industries
• Expertise in CRM platforms and strong analytical skills
• Ability to translate business objectives into effective customer strategies