Senior Director of Demand Generation

Job Summary

A company is looking for a Senior Director of Demand Generation to lead and scale marketing programs targeting K-12 school district decision-makers.

Key Responsibilities

• Develop and own the comprehensive demand generation strategy to convert leads into school district opportunities
• Plan and execute targeted, omni-channel, account-based marketing campaigns
• Lead top-of-funnel recruiting campaigns to attract licensed therapy providers

Required Qualifications

• Bachelor's degree or equivalent experience in Marketing preferred
• 10+ years of B2B demand generation experience
• 3+ years of experience in public sector, education, or healthcare verticals preferred
• Experience with marketing and CRM platforms such as HubSpot and Salesforce
• Deep understanding of K-12 education sales cycles