Senior Director of Demand Generation

Job Summary

Leading the strategy and execution of demand generation efforts, the remote Senior Director of Demand Generation will manage pipeline creation through digital campaigns and account-based programs while optimizing performance and leveraging AI technologies.

Key responsibilities

• Develop and execute end-to-end demand generation strategies across various channels
• Oversee pipeline creation and acceleration aligned with revenue targets
• Collaborate with Sales and RevOps to ensure pipeline quality and effectiveness

Required qualifications

• 8-12+ years of experience in B2B SaaS demand generation or growth marketing, including leadership roles
• Proven track record in driving pipeline through integrated and multi-channel programs
• Strong understanding of funnel dynamics and performance analytics
• Experience with AI-driven marketing workflows and systems
• Familiarity with CRM and marketing automation tools, such as Salesforce and HubSpot