Senior Director of Demand Generation

Job Summary

Driving the demand generation function for a fast-growing SaaS company, the full-time remote Senior Director of Demand Generation will develop and execute integrated marketing strategies, manage a high-performing team, and collaborate closely with Sales to enhance pipeline and customer expansion.

Key responsibilities

• Develop and own the end-to-end demand generation strategy, including pipeline targets, channel mix, and budget management
• Build and manage reporting dashboards to demonstrate marketing's contribution to pipeline and revenue, while collaborating with Sales on lead quality and conversion
• Design and implement a comprehensive lifecycle marketing strategy, creating automated nurture programs that engage leads and customers throughout their journey

Required qualifications

• 8+ years of experience in demand generation or growth marketing within a B2B SaaS environment
• Proven track record of driving measurable pipeline and revenue impact
• Experience managing and developing a marketing team while remaining hands-on
• Strong understanding of lifecycle/nurture marketing and hosted events as pipeline drivers
• Familiarity with modern marketing tools, preferably HubSpot, and experience managing digital budgets