Senior Director of Digital Experience

Job Summary

Leading the digital strategy, the full-time Senior Director of Digital Experience will manage website product leadership, journey architecture, and channel operations while working remotely from various states.

Key responsibilities

• Own the strategy, roadmap, governance, and performance of the WP Engine website as the primary digital customer experience
• Design connected discovery, evaluation, and conversion journeys across company, audience, solution, and product levels
• Lead SEO, paid search, digital media, and partnerships to optimize customer acquisition and engagement

Required qualifications

• 12+ years of progressive experience in digital experience, website product management, or performance marketing
• Demonstrated ability to integrate various digital channels into coherent customer journeys
• Experience managing high-impact websites or self-service experiences with a focus on conversion
• Deep understanding of paid and organic acquisition strategies, including SEO and media economics
• Strong analytical skills with experience in building testing programs to enhance customer acquisition efficiency