Senior Director of Digital Marketing

Job Summary

The full-time salaried Senior Director of Digital Marketing will manage the development and execution of digital marketing campaigns and social media initiatives while working remotely and collaborating with various teams to enhance data integrity and campaign effectiveness.

Key responsibilities

• Manage a team of Digital Marketing Producers and oversee the execution of in-house digital marketing campaigns
• Lead the design and implementation of marketing automation strategies and advanced nurture programs
• Evaluate and report on the effectiveness of multi-channel marketing efforts and provide actionable recommendations for optimization

Required qualifications

• Bachelor's Degree in marketing, business, or related field; MBA preferred
• Minimum of ten (10) years of experience in digital marketing and social media marketing
• High competency with platforms such as Marketo, Salesforce, and Adobe Products
• Strong project management skills and attention to detail
• Expertise in A/B testing and analytical review of digital marketing data