Senior Director of Digital Marketing
Job Summary
To define and own a comprehensive digital strategy, the full-time remote Senior Director of Digital Marketing will lead digital marketing initiatives, manage website performance and design, and oversee paid media strategies while reporting directly to senior leadership.
Key responsibilities
- Own and develop BigPanda's digital strategy, focusing on SEO, AEO, and GEO to enhance visibility in an AI-driven landscape
- Manage the BigPanda website as a critical business asset, ensuring its design, performance, and conversion optimization align with strategic goals
- Set and oversee paid media strategies, emphasizing performance marketing, pipeline contribution, and ROI accountability
Required qualifications
- 12+ years of experience in digital marketing with senior ownership of SEO, website strategy, and paid media in B2B SaaS
- Proven track record of leading full website redesigns from conception to launch
- Strong understanding of AI-driven search trends and digital experience design
- Experience managing website security and compliance, including GDPR and consent across multiple regions
- Fluency with modern MarTech ecosystems and performance marketing disciplines
Complete Job Description
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