Senior Director of DTC Growth

Job Summary

A company is looking for a Sr. Director, DTC Growth Strategy.

Key Responsibilities

• Own and optimize ecommerce growth strategies for high-growth DTC brands
• Partner with channel teams to align acquisition strategies with conversion rates and profitability
• Lead analytics and performance measurement to connect marketing outcomes to business goals

Required Qualifications

• 8+ years of experience in DTC ecommerce, growth, or performance marketing
• Deep understanding of the DTC ecommerce stack, including platforms like Shopify and GA4
• Proven track record of driving measurable growth across key performance metrics
• Familiarity with subscriptions, bundles, and retention-led growth models
• Experience designing or interpreting incrementality tests or advanced attribution models