Senior Director of DTC Growth

Job Summary

Driving full-funnel ecommerce growth for high-potential DTC brands, the full-time Senior Director of DTC Growth will manage growth strategies, performance marketing, and data-driven optimization while collaborating closely with clients and internal teams in a remote environment.

Key Responsibilities:

• Own the ecommerce growth strategy for multiple high-growth DTC brands, optimizing acquisition and retention efforts
• Partner with channel teams to align acquisition strategies with on-site experiences and improve funnel performance
• Lead analytics and reporting to connect marketing outcomes to business goals, ensuring data-driven decision-making

Required Qualifications:

• 8+ years of experience in DTC ecommerce, growth, or performance marketing, preferably with CPG or subscription brands
• Deep understanding of the DTC ecommerce stack, including Shopify, GA4, and various marketing platforms
• Proven track record of driving measurable growth across key performance metrics
• Strong analytical skills with the ability to interpret and leverage data effectively
• Experience with subscription models, loyalty programs, and advanced attribution techniques