Senior Director of DTC Marketing

Job Summary

Driving the direct-to-consumer marketing strategy, the full-time Senior Director of DTC Marketing will lead initiatives in paid media, content, and digital growth to enhance awareness and engagement, all while working remotely.

Key responsibilities

• Define and own the DTC marketing strategy, goals, and roadmap, translating business objectives into actionable plans
• Lead cross-channel marketing efforts, ensuring coherent execution across paid media, organic content, and clinic market launches
• Build strong partnerships with internal teams to align marketing strategies with the care experience and operational insights

Required qualifications

• 7+ years of marketing experience, preferably in a senior DTC leadership role within digital health or consumer health brands
• Proven expertise in consumer acquisition and conversion marketing across various digital channels
• Demonstrated track record of developing DTC marketing strategies that drive measurable growth outcomes
• Experience managing agency relationships and cross-functional collaboration
• Familiarity with healthcare marketing regulations and compliance standards is a plus