Senior Director of Engagement Marketing

Job Summary

Owning the strategy and execution of B2B2C marketing programs, the full-time Senior Director of Engagement Marketing will drive member activation and engagement across a diverse client base while working remotely.

Key responsibilities

• Develop and implement industry-specific marketing resources to enhance client engagement and reduce reliance on custom asset requests
• Train client-facing teams to utilize self-service toolkits and reporting for independent results delivery
• Lead a team of marketers, providing direction and support across various workstreams to achieve measurable outcomes

Required qualifications

• Bachelor's degree in marketing or related field with 10+ years of progressive marketing experience, including 3+ years in a senior leadership role
• Proven B2B2C marketing expertise, ideally in healthcare or a complex employer-to-consumer context
• Experience working alongside client success or account management teams
• Demonstrated ability to navigate large organizations and build systems effectively
• Experience in developing enablement programs, toolkits, or client-facing resources