Senior Director of Franchise

Job Summary

Building a book of business in the franchise category, the full-time Senior Director of Franchise will define the go-to-market strategy, establish relationships with key stakeholders, and drive customer acquisition across various industries in a remote work environment.

Key Responsibilities:

• Establish Bridge's presence in the franchise market by identifying and pursuing high-value opportunities
• Build a sales pipeline through proactive outbound efforts, managing the entire sales process from prospecting to closing
• Develop and maintain relationships with corporate marketing teams, ad funds, and agency partners to align Bridge's platform with client growth objectives

Required Qualifications:

• 10+ years of experience in business development or enterprise sales, preferably in martech, adtech, or data
• Demonstrable track record of net-new business development with experience in opening categories and landing logos
• Deep understanding of the franchise/multi-location landscape, including franchisor-franchisee dynamics
• Fluency in data-driven marketing, identity, and attribution, with the ability to sell platform value
• Strong consultative selling skills and the ability to engage with executive-level stakeholders