Senior Director of Growth Marketing

Job Summary

A company is looking for a Senior Director of Growth Marketing to lead and scale its paid growth engine.

Key Responsibilities

• Own acquisition strategy across Meta and TikTok, focusing on scaling TikTok Shop revenue
• Lead end-to-end TikTok Shop scaling strategy and optimize performance metrics
• Manage and optimize campaigns in Meta Ads Manager and TikTok Ads Manager

Required Qualifications

• 8-12+ years of growth or performance marketing experience in DTC or eCommerce
• Proven success in scaling Meta and TikTok, with hands-on experience in TikTok Shop
• Expertise in paid social testing frameworks and performance optimization
• Strong analytical skills with comfort in interpreting performance data
• Advanced proficiency in Meta Ads Manager and TikTok Ads Manager