Senior Director of Growth Marketing

Job Summary

A company is looking for a Senior Director, Growth Marketing to drive measurable growth across enterprise, client, and member engagement.

Key Responsibilities

• Accountable for generating net-new pipeline through marketing programs and driving pipeline acceleration
• Own engagement strategy for Active Twins and design programs to enhance retention
• Lead and scale a high-performing growth marketing team while ensuring alignment across cross-functional teams

Required Qualifications

• 10+ years in growth, revenue marketing, or member engagement in B2B, B2B2C, or health tech
• Proven track record in driving pipeline and retention outcomes
• Highly data-driven with a strong approach to testing and iteration
• Experience in healthcare, benefits, or regulated environments preferred
• Comfortable using AI tools to enhance program design and experimentation