Senior Director of Home Care Marketing

Job Summary

Driving strategic marketing initiatives, the full-time Senior Director of Home Care Marketing will define and execute marketing strategies to enhance market share, referral volume, and brand strength for the Homecare division, focusing on engaging key stakeholders such as nuclear weapons and uranium workers, caregivers, and healthcare professionals in a remote capacity.

Key responsibilities

• Develop and implement marketing strategies to increase awareness and utilization of home care services
• Lead audience-specific messaging and campaigns tailored to various healthcare stakeholders
• Collaborate with Sales and business development teams to strengthen referral relationships and drive patient acquisition

Required qualifications

• Bachelor's degree in business, communications, or related field; MBA or advanced degree preferred
• 15+ years of experience in marketing communications, brand strategy, or integrated marketing
• Strong understanding of market dynamics and the healthcare referral ecosystem
• Experience developing integrated marketing strategies that engage multiple stakeholder groups
• Proven leadership experience managing high-performing teams