Senior Director of Integrated Marketing

Job Summary

A company is looking for a Sr. Director of Global Integrated Marketing.

Key Responsibilities

• Define the vision and strategy for integrated marketing across content, campaigns, paid media, and events
• Lead the planning and execution of global, multi-channel integrated campaigns aligned with business objectives
• Establish and oversee the Events Center of Excellence, ensuring integration with overall marketing efforts

Required Qualifications

• Bachelor's degree in marketing, communications, business, or a related discipline
• 12+ years of B2B marketing experience in enterprise software, technology, or services
• 5+ years of experience leading integrated marketing teams focused on demand generation
• Proven ability to set marketing vision and drive execution in collaboration with stakeholders
• Strong understanding of B2B buyer journeys and account-based marketing strategies