Senior Director of Integrated Marketing

Job Summary

A company is looking for a Senior Director, Integrated Marketing.

Key Responsibilities

• Define and implement integrated go-to-market strategy for customer growth and acquisition
• Develop messaging frameworks and value propositions for new customer acquisition
• Manage the portfolio of campaigns and ensure alignment with growth priorities

Required Qualifications

• 12+ years of experience in integrated marketing, go-to-market strategy, or growth marketing
• Proven track record in driving new customer acquisition and growth
• Strong ability to influence cross-functional teams without direct ownership
• Knowledge of brand marketing, performance marketing, and eCommerce integration
• Data-driven decision maker with strong analytical skills