Senior Director of Integrated Marketing

Job Summary

A company is looking for a Senior Director, Integrated Marketing.

Key Responsibilities

• Define and implement integrated go-to-market (GTM) strategy for customer growth and acquisition
• Establish acquisition messaging frameworks and manage the portfolio of campaigns and seasonal moments
• Conduct performance readouts and translate insights into strategic recommendations for GTM decisions

Required Qualifications

• 12+ years of experience in integrated marketing, GTM strategy, or growth marketing
• Proven track record in driving new customer acquisition and growth through effective messaging and prioritization
• Strong ability to influence cross-functional teams without direct ownership of execution
• Data-driven decision maker with strong analytical skills
• Experience in consumer and/or eCommerce environments