Senior Director of Integrated Marketing

Job Summary

A company is looking for a Sr. Director, Integrated Marketing to lead its enterprise go-to-market strategy for customer growth and acquisition.

Key Responsibilities

• Define and prioritize integrated go-to-market strategy across categories and channels to drive customer growth
• Establish messaging frameworks for new customer acquisition and manage the campaign portfolio for effective execution
• Conduct performance readouts and translate insights into actionable recommendations for ongoing strategy improvement

Required Qualifications

• 12+ years of experience in integrated marketing or related roles in consumer and/or eCommerce
• Proven track record in driving customer acquisition through effective messaging and prioritization
• Strong ability to influence cross-functional teams without direct ownership of execution
• Knowledge of brand marketing, performance marketing, and eCommerce integration
• Data-driven decision maker with strong analytical skills