Senior Director of Integrated Marketing

Job Summary

A company is looking for a Senior Director, Integrated Marketing.

Key Responsibilities

• Define integrated go-to-market (GTM) strategy for customer growth and new customer acquisition
• Build messaging frameworks and value propositions for first-time buyers across various channels
• Manage the portfolio of campaigns and seasonal moments to maximize acquisition impact

Required Qualifications

• 12+ years of experience in integrated marketing, GTM strategy, or growth marketing
• Proven track record in driving new customer acquisition and growth through effective messaging
• Strong ability to influence cross-functional teams without direct ownership of execution
• Data-driven decision maker with strong analytical skills
• Experience in consumer and/or eCommerce environments